Fusion Marketing Communication's blog

Why is enterprise SIP Trunking adoption growing?

When a new technology challenges the status quo, many forward-thinking businesses lead the charge in implementation. Market researchers often regard these organizations as the pioneering early adopters necessary to drive change.

Enterprise SIP Trunking isn't anything new, but many businesses only began integrating this technology recently. Why is it that IT decision-makers are less apprehensive of SIP Trunking? 

4 Biggest SIP Trunking Myths Debunked [Infographic]

Every year, more enterprises migrate from decision-makers from taking advantage of the cost-efficiency and flexibility associated with the technology.

For example, some people assume that SIP Trunking introduces security vulnerabilities, opening their operations to cybercriminals. Others believe rolling out a SIP Trunking solution involves replacing all the phones, switches and other equipment across locations. 

How can the cloud help enterprises improve customer service?

The customer experience has become a major focal point for innovation in the past few years, as decision-makers have come to realize that today's consumers take their experiences with businesses and associations very seriously. This shift was perfectly timed, to say the least, with a dramatic sea change in the IT world: the mass migration to the cloud.

Can you lower the cost of high-quality customer service?

Customer service is now a major aspect of the customer experience, and the quality of both of those facets of your business are directly related to your growth and overall revenue. This could go without saying, but in 2016, all decision-makers must understand the importance of catering to consumers' needs and demands with the latest and greatest technologies.

Why you need a cloud-based contact center

Enterprises are migrating almost all types of technologies into the cloud, but sometimes the most important environments get overlooked: contact centers.

That doesn't really make sense if you consider the role that contact centers play at your business. Nowadays, contact centers act as the cornerstone for customer interactions. All voice support lines, web chat services and email conversations pass through those places, and as we explain in our recent white paper, you need to provide each of those customer service portals to truly become omnichannel.

Cloud adoption: What technologies are businesses putting in the cloud? [Infographic]

When it comes to cloud adoption, businesses should just look at the statistics. They prove that the cloud is now an enterprise IT mainstay, rather than a passing trend.

That probably doesn't come as a surprise to companies that have already deployed technologies in the cloud. They're seeing the benefits firsthand when it comes to employee productivity, customer satisfaction, cost-effective IT management, organizational flexibility and more. After all, 92 percent of IT professionals stated that cloud technologies are important to the success of their businesses.

Ideal contact center ecosystem: Cloud-based and cutting-edge

Contact center environments are moving to the cloud, as businesses of all sizes realize two things: Running their own contact center ecosystems in today's omnichannel world is not an easy or cost-effective task, and customer service is all too important to rely on traditional solutions that offer half as many capabilities as cloud-based contact center services. In other words, enterprises have realized that using a cloud-based contact center solution is a clear advantage.