Fusion and Technology for Business Corp. Sign Exclusive Agreement
Partnership Will Take Advanced Contact Center Software to the Fusion Cloud
NEW YORK, NY -- (Marketwired) -- 09/09/14 -- Fusion (NASDAQ: FSNN), a leading cloud communications, cloud connectivity and cloud computing services provider, announced today that it has entered into an exclusive agreement with TFB (Technology for Business Corporation) to integrate TFB's proprietary contact center and IVR solutions software into Fusion's cloud services platform. Bringing TFB's full application suite to the cloud will make the sophisticated solution more accessible to companies of all sizes. The migration to the cloud will allow customers to experience the full benefits of Fusion's advanced cloud platform, which includes replacing high upfront capital costs with monthly recurring OpEx pricing, future-proofing technology investments, accelerating implementation time frames and freeing up resources in IT staff, space and infrastructure. The Agreement allows for the future purchase of the software and associated Intellectual Property.
Fusion has the exclusive right to market the cloud-based contact center solution and its full suite of cloud communications, cloud connectivity and cloud computing solutions to TFB's existing customer base of more than 500 leading enterprises in healthcare, government, energy, finance and hospitality. Most of the TFB customers are currently using the software on-premise through a premise based PBX, making them prime candidates for Fusion's integrated cloud solutions. The cloud-based contact center application will be added to Fusion's product portfolio and sold under the Fusion brand, both directly and through Fusion's nationwide distribution network for a monthly recurring fee. Adding the TFB contact center solution to Fusion's cloud solution portfolio is expected to further differentiate the company's product offering and increase ARPU.
Bringing TFB's highly sophisticated solution to the Fusion cloud will allow the companies to participate in the rapidly growing cloud-based contact center segment, which is anticipated to grow at a CAGR of 17.5%, reaching nearly $2.0 billion by 2018.* Last year, more than 62% of organizations reported using some type of cloud-based contact center solution, and approximately half of those that are not using cloud-based solutions are planning to move in that direction in the next 18 months.** Fusion and TFB expect to benefit from increasing adoption rates for customers migrating to the cloud.
Fusion's advanced cloud-based voice, data and computing services, provided over a robust and diverse cloud network, deliver all the infrastructure, network and applications required to facilitate TFB's customers' migration to the cloud. TFB's contact center applications have been developed over twenty-five years, and in combination with Fusion's comprehensive cloud solution portfolio, will enhance the customer experience, boost efficiency and productivity, and improve customer service levels while reducing costs.
"The best way to evaluate technology benefits is to learn directly from the customers that use it," said Matthew Rosen, Fusion CEO. "We've learned from large enterprises served by TFB, including major nationwide retailers, expanding healthcare systems and government agencies, how significant an impact TFB's contact center solution has made on their organizations. Each enjoys outstanding service and support on advanced applications that were developed especially for their industry's unique requirements. We've taken the best of the best in contact center features and functionality to our cloud to ensure that our customers have the tools they need across all customer touch points, including intelligent routing, monitoring and real time reporting."
Charles Cuggino, TFB CEO, said, "We're excited about our exclusive partnership with Fusion to take our solutions to the cloud. We believe that the flexibility and scalability inherent in cloud solutions add tremendous customer value, combining a compelling OpEx financing model with the integration of future-proof communications, customer service and database applications that have been developed for enterprises with sophisticated requirements. The cloud allows us to place our advanced applications securely within the reach of all enterprises, regardless of their size or industry. Even the largest companies with multiple locations and seasonal business cycles can count on our integrated cloud solutions to more cost-effectively open their systems to the integration of support applications such as device-agnostic multi-media communications and enterprise-scale IVR on demand, delivering the services they need when and how they need them."
*U.S. Hosted and On-Demand Contact Center Services 2014-1028 Forecast: Customer Experience Driving Contact Center Interactions to the Cloud, IDC<
**2013-2014 Cloud-based Contact Center Infrastructure Market Report, DMG Consulting
SVP Marketing and Communications